With the economic effects of the COVID-19 pandemic cascading before the world, it may seem counterintuitive to take a leap of faith and start your own business. But, on the contrary, the online coaching industry has grown tremendously in the last few years and, according to most recent data, will continue to be in full throttle in the foreseeable future.
If you’re waiting for a sign of becoming a digital coach who creates and sells courses online in Australia or having second thoughts about whether a potentially promising and profitable future is possible, this one’s for you.
In this article, we’ll present the data on the projected growth of the e-learning market, the benefits of a referral marketing platform for coaches, and how investing in a custom branded mobile app in Australia can pave the way for your overnight success.
The lockdowns and social distancing measures imposed by the pandemic have pushed for remote learning initiatives, accelerating the burgeoning online coaching market. Despite the looming economic recession, industry experts remain consistent in predicting an upward trajectory for e-learning platforms.
Without a doubt, the rise of online learning is unstoppable. From young students who want to break free from conventional classrooms to corporate employees looking to upskill, there’s a significant demand for online businesses that create and sell courses online in Australia and worldwide.
Many digital entrepreneurs who initially relied on third-party advertisements for revenue are now transitioning to online coaching, creating and selling courses online in Australia. Some excellent examples are:
If you’ve got the passion for teaching and a wealth of knowledge to share about anything, you, too, can pursue a career as an online coach and benefit from a passive income stream.
Here are some practical tips to get you started.
Choose an awesome topic
Picking out your subject is the first step you need to take if you plan to create and sell courses online in Australia. You should have the credibility and expertise to teach it. In addition, there should be considerable demand for this skill, and the market should not be oversaturated with existing course offerings.
Research
Do your due diligence and make time to study your market. Identify customer pain points and creative solutions. Use Google Trends to search for topics with increasing interest, check out what online courses people are talking about on social media, or do quantitative research by conducting online surveys.
Validate your idea by testing for market demand
Test the waters if there’s indeed an interest in your chosen topic before plunging into creating a comprehensive course that nobody will buy in the end. Instead, offer free webinars or mini-courses and gauge demand with the number of people who sign up.
Break your course down into chapters with snackable content
Instead of having one exhaustingly long course, offer succinct but informative lessons broken into modules and chapters to maintain your learners’ engagement level and give them instant gratification when they finish a step.
Select the best all-in-one platform
Creating and selling online courses in Australia or anywhere in the world will require dedication, passion, and hard work from you. Hence, deciding where you want to host your content online for maximum gains is critical. What sets all-in-one platforms, like Masterdojo, apart from stand-alone counterparts is that it makes everything easier to manage for you. They are online course builders and digital marketing tools all rolled into one, saving you hassle and time.
Customer referrals are a free and fantastic way to spread the news about your online business. Referral marketing is when you optimise your process to encourage customers to make more referrals by offering incentives, including reward points, exclusive discounts, or limited access to unique content.
A custom branded mobile app in Australia like Masterdojo works as an excellent referral marketing platform for coaches.
Masterdojo is an all-in-one digital solution and online course platform for online coaching businesses that want to generate income by creating and selling online courses in Australia or worldwide. Scale up your business in 30 days by investing in your custom-branded mobile app or all-inclusive online course platform.
Gear up for success with the best referral marketing platform in Australia. Complete our online form to book a demo with one of our custom-branded mobile app experts.